How Influencer Marketing Has Changed The Game

July 5, 2022

Throughout the years people have started to see through brands' marketing antics.  People have learned that most brands can’t be trusted.  Resulting in consumers relying heavily on reviews, testimonials, and word-of-mouth recommendations from their favorite social influencers, making influencer marketing a hit.

Influencer Marketing has opened the door for brands to build an honest relationship with their consumers.  The marketing norm is changing and it is becoming more sophisticated to advertise with influencers who can seamlessly combine brand campaigns into their style and expression.

The influencer Marketing industry is on the rise, and is projected to expand to $16.4 billion in 2022.  Here are some reasons how influencer marketing has changed the marketing game.

Direct Access to a Niche Audience

When utilizing influencer marketing you're going to choose an influencer who has a niche audience that will suit your brand and product.  This gives your brand direct access to potential consumers.  Not only are you reaching a prime target audience, but they are receiving the information from someone whose opinion is valuable to them.

Influencer marketing enables marketers to reach critical Millennials and Gen Z audiences, 85% of whom are highly opento information about specific products via social platforms.  

Boosts SEO

According to an analysis from Quicksprout, it proved that social media interactions could, indirectly or directly, enhance SEO signals. Engaging with new social communities allows your brand to have the opportunity to gain organic traffic, backlinks, and other metrics that progress SEO.  

Learn more about search engine optimization HERE.

Enriches Your Content Strategy

It is not simple to continually produce fresh and entertaining content.  Utilizing influencer marketing will allow you to fill the gaps in your own content schedule.  Influencers are familiar with content creation, they can bring new ideas to the table which will significantly benefit your digital marketing strategy.

Unlimited Sharing Potential On Social Platforms

Influencers have created a social community for their followers, thus engaging with them everyday.  Influencers’ audience will be loyal and trust them and are active on most of the social channels the influencer uses. Multi-channel audienceslead to a rapidly spreading of the influencers’ content, which conveys the brand’s stories and messages.  The viral potential of collaboration with well-known people all over popular sites will expand the brand’s message to even wider audiences. Shareable content will quickly raise your brand recognition, maximize ROI, and continuously attract attention.


Big brands like Dunkin Donuts utilize influencer marketing.  They post Tiktok-star Charlie D'Amelio on social media and even gave her a drink named after herself.  Charlie has a huge social media following of 143.5 million followers.  All the talk of her and Dunkin started because she posted her favorite drink as a fan and ended up with a brand deal!

Other big brands like Motorola, Adidas, Pepsi, and Dunkin’ Donuts all use influencer marketing.

By choosing the most suitable influencers and developing an effective influencer marketing strategy, you will be able to leverage your social media marketing campaigns to a different level.  It is a unique field, but if your brand feels it is the right fit, there is tremendous pay off.  

Read more of our blogs for marketing tips and tricks!

Have a project in mind?

Let's Connect