There’s a moment in every business journey when your brand starts to feel… off. Maybe your logo is giving Microsoft Paint circa 2002. Maybe your messaging doesn’t match what you actually do anymore. Or maybe you’ve evolved—and your brand forgot to come with you.
There’s a lot of noise on social media these days—endless trends, copycat content, and brands trying to keep up by doing what everyone else is doing. But the ones that actually stand out? They feel unmistakably themselves.
Branding has the power to make us believe we’re getting something special—even when the reality doesn’t quite match the hype. It turns everyday products into must-haves, transforms copies into icons, and convinces us to pay more for the same thing just because of a name. Here are five products that prove just how much branding can influence what we buy and how we perceive value.
2025 is shaping up to be a year of bold expression and human connection. From nostalgic nods to groundbreaking tech integration, these trends reflect the push and pull of innovation and authenticity. Whether you’re a designer, marketer, or just someone who loves great design, consider this your creative compass for the year ahead.
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” — Steve Jobs
Tossed face-first into the whirlwind of agency life in October, our Social Media Intern, Kyler Choquette, has been soaking up wisdom ever since. In his first blog, he writes about his experiences surviving (and thriving) in the branding trenches.
Nebraskans could sell me anything... which is why we're starting Local Love, a series highlighting local Nebraska businesses. For the first issue in this series, we're highlighting Robin's Pantry, a small business in Omaha crafting heavenly mustards.
Explore how unexpected events like Omaha's powerful thunderstorm and subsequent power outages can challenge our routines and productivity, especially when working remotely.
Discover how our Omaha-based branding agency combats creative burnout with practical strategies and insights from our CEO, designers, and project managers.
In an era of widespread distrust towards brands, people increasingly rely on recommendations from social influencers, making influencer marketing a resounding success.
