If a business isn't on Google, does it even exist?
Of course it does, but it's certainly harder to find... and may run the risk of looking sketchy.
We get it; there are approximately 97 things you're supposed to be doing to “improve your SEO,” and most of them sound expensive, overwhelming, or like they require you to decode the latest Google AI algorithm in your free time.
But if you're looking for a free, high-impact win for your business?
Start with your Google Business Profile.
Y’know, the listing that pops up when people search for your business name or "____ near me."
Your Google Business Profile (GBP) is often the first thing people see when they Google you. And if you're a local business, it's where decisions are made before anyone even clicks your website.
It controls:
🗺️ Your presence on Google Maps
💬 Your customer reviews
📸 Photos of your space, team, or products
📞 Click-to-call, directions, hours, and bookings
📝 A short-but-mighty snapshot of who you are
It’s essentially your digital storefront, and it shows up right alongside your Instagram, your website, and your carefully crafted About page. So if your page is still living untouched since the pre-pandemic era, this is your nudge.
Optimizing your profile doesn’t have to be a huge lift.
In fact, here are 3 simple things you can do this week:
A lot of the brands we work with come in with profiles that are half-finished or wildly outdated. That’s why part of our SEO strategy always includes:
This goes beyond SEO ranking jargon. Remember that having a clear Google presence means trust, clarity, and showing up where and how your audience needs you.
If you're short on time, skip the paid ads for a minute and ask:
“If someone Googled my business today… would they experience any range of frustration and confusion?”
If the answer is “yeah,” start with your Google Business Profile. It’s free. It’s powerful. And it might just be the thing that turns a casual search into a real customer.