We’ve Got Your Back Our friends at Akridge & Akridge were looking to overhaul their branding. In addition, they wanted to spread the message to encourage people to take better care of themselves, which they just so happen to be experts at! Clean professional, natural, and outdoorsy were some of the themes that emerged during our discovery process. Thus, the new logo included a tree mark, which was well received by their team and is a great way to create increased brand awareness for their business as they recently launched a new location in Elkhorn. We’ve had fun creating lots of collateral for them with the new branding and messaging.