The Ripple Effect of a Smile. We see the domino effect a bit differently. Most consider it a collapse. One tile topples, causing the next tile to fall, and the next, and so on, until none are left standing and what’s left is a disheveled, random pile of debris. But what if it signified a “spread,” not a “fall?” What if it was a visceral “pay it forward,” a way to increase joy, advance beauty? And what if the “tile” was a smile? Seen in this light, we are artists in the business of beautifying the world, one sunny smile at a time.